Direct printed forms of product decoration or of providing detailed user information are not new, and are already found in areas such as beverage cans, flexible packaging, cartons etc. These existing forms of direct print are not included in the report scope. This report focuses on the emerging forms of direct print, most especially those involving digital ink jet technologies.

The areas of digital direct printing covered in the report are growth sectors, with emerging technologies. They have seen extensive technical development and innovation, and are now in the early stages of commercial development. The introduction of those technologies provides a new level of competition to more established forms of product decoration. The technology allows for a high degree of individual customization, reduced inventories, shortened supply and value chains, and for shorter lead-times to end users/brand owners.

AWAreness™ Report Direct Digital Print Technologies for Container Product Decoration 2020  describes the present state of the technologies available and the market dynamics. It also includes information about the future growth prospects and forecast penetration levels for these emerging decorating technologies. 

Research is based on available published literature complemented by extensive data collection. The primary research and data collection involved in this study include telephone interviews and online surveys with leading industry players across the value chain.