Labels & Labeling has published its annual Label & Package printing industry predictions for 2019.

Every year the magazine asks industry experts to give their views on what the coming year will bring for industry. A common trend mentioned was increased awareness of sustainability along the value chain and a growing demand for renewable, recyclable, or eco-friendly materials.

Also of importance is the need for digitalization and automatization in the print process in order to maintain quality consistency, minimize waste, and create competitive advantage and deliver speed to market for brands.

It’s also expected that brand owners will continue to seek more exciting and interactive labels to enhance consumer engagement, along with personalization and customization.

Read the full article here.